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Ubisoft eager to avoid “cultural tourism” with Assassin’s Creed Red – Effinate Games


Among the many Assassin’s Creed-related announcements from Ubisoft’s last showcase, Assassin’s Creed Codename Red will see the series finally head to feudal Japan. This is an era that has long been requested by fans, and from the sounds of things, Ubisoft is eager to get this one right and avoid potential controversy.

We’ve seen Western-developed games based on Asian cultures, such as Ghost of Tsushima and Sifu, be met with a bit of backlash and accusations of “cultural tourism”. While these complaints never hurt the games’ sales to any great degree, Ubisoft is apparently aware of them and doesn’t want Assassin’s Creed Red to be accused of misappropriation.

As such, the company has not only hired consultants for the game, but is also working with its own Japanese studio and a newly formed Diversity, Inclusion and Accessibility team to ensure Assassin’s Creed Red offers a truly authentic experience. This is according to Axioswho spoke to two anonymous sources familiar with the game’s development.

While this is welcome to hear, Axios adds that it’s unclear how much influence these advisors, both internal and external, will actually have on the game’s development. Assassin’s Creed Red will effectively be a test run to see how much of an impact the Diversity, Inclusion and Accessibility team will have on future Ubisoft projects.

It’s also worth noting that Assassin’s Creed Red is reportedly suffering from a personnel problem. The game features Assassin’s Creed Odyssey director Jonathan Dumont as creative director, who was previously hit by allegations of verbal and sexual abuse. As such, some developers at Ubisoft try to avoid working on the project just because of his involvement.

Two years after allegations of sexual harassment were lobbied against the company and key employees, some say Ubisoft has not done enough to enact meaningful reform. Back in July, the organization A Better Ubisoft said the company had not met any of its demands, even a year after making them.



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