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Sony and Tencent now own shares of Elden Ring developer FromSoftware – Effinate Games

These days, when Sony and Tencent are in the gaming headlines, it’s often because they’ve acquired another studio. That’s not actually the case this time, but the two gaming giants have made big investments in Kadokawa Corporation, the parent company of Elden Ring developer FromSoftware.

According to a new posting from Kadokawa, Sony and Tencent’s subsidiary Sixjoy now own 14% and 16% of the shares in the company respectively. That still leaves a 70% majority stake in Kadokawa’s hands, so neither Sony nor Tencent have much control, but they now have seats at the table. Given that Elden Ring became one of America’s best-selling games of all time after just four months on the market, it’s understandable that Sony and Tencent want a piece of the pie.

As stated in the announcement from Kadokawa, these new investments from Sony and Tencent mean that the company can “aim to proactively invest in developing more powerful game IP for itself to strengthen FromSoftware’s development capabilities.” It’s no surprise that the studio plans to make more games, and seed money from two other companies certainly helps with that. A new Armored Core game is the most likely of these “more powerful game IP[s]”, which we’ll soon see. A FromSoftware study hinted at the game’s existence in early 2022, and Armored Core 6 screenshots leaked just a few days later.

It is also not the first time that Sony and FromSoftware have been linked to each other. Their working relationship began with the PlayStation 3 exclusive Demon’s Souls in 2009, and Sony later acquired 2020 remake developer Bluepoint Games. In between these releases were Bloodborne; The 2015 game was also a PlayStation 4 exclusive developed by FromSoftware. Bloodborne fans have been waiting for news of a PC port for a long time now, but at least they have the Bloodborne PSX Demake in the meantime.

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