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We know Netflix for its movies and TV shows. However, Netflix has also tried to jump into the game. For a while, Netflix has been home to some mobile games for both IOS and Android. But now it looks like Netflix is going big with an in-house Netflix Game Studio.
Netflix is pushing further into the gaming industry by announcing its own gaming studio on its way to creating a world-class gaming studio‘. With today’s news that the streaming giant is opening an in-house game studio in Helsinki, Finland, directed by Marko Lastikka, co-founder and general manager of game production company Zygna Helsinki.
Netflix has claimed that it decided to locate in Helsinki because it is home to some of the best talent out there in the industry. Amir Rahimi, VP of Netflix Game Studios listed:
'Why Helsinki? It is home to some of the best game talents in the world. This will be a games studio that we build from scratch, and our second games studio in Helsinki alongside Next Games, which became part of Netflix earlier this year. Along with Night School Studio and Boss Fight Entertainment, these four studios, each with different strengths and focus areas, will develop games that will suit the diverse tastes of our members.'
The company has also claimed that all the games will be ad-free and will not have any in-app purchases. We like the sound of that, because of course in-app purchases are a real hurdle. Rahimi stated:
This is another step in our vision to build a world-class games studio that will bring a variety of delightful and deeply engaging original games — with no ads and no in-app purchases — to our hundreds of millions of members around the world‘
So far, the company has entered the gaming sector through acquisitions and mergers. It bought Finland’s Next Games, the publisher of the Walking Dead and Stranger Things video games, earlier this year for $72 million. Next Games was created by a former Rovio executive. In addition, it acquired Boss Fight Entertainment, a company located in Allen, Texas, this year.
The first game studio to join Netflix, Night School Studio, located in Glendale, California, recently launched Oxenfree as its debut title for the streaming service. However, this studio announced today that it will be the first Netflix to build from scratch.
The Netflix Gaming VP further clarified that these are really early days in the startup and video game development takes years. Therefore, we should not expect a fight for the time being. But the foundation has been laid, and it will be really exciting to see what Netflix has in store for us.
What are your expectations for Netflix Game Studios? Let us know in the comments below.